… it is a people business, and that is also my business.

APC says hi.

Does IT and IT projects sound like technology only?

Digital technology allows you to reach out to people directly and in a more efficient manner than you could imagine just a few years ago. I support companies in their goals to chose, introduce and improve digital technology use – be it machine learning, cloud or simply a new service, process or interface.  

Digital technology is mostly a People Business.

Projects neither succeed because of technology, nor do they fail because of it, it boils down to the people. That said, I want to be a success factor. My customers and partners appreciate my entrepreneurial thinking and my analytical, yet straight forward approach to address and solve their problems. It is all about clarity in facts and quick decisions that aim towards true solutions. And I love finding solutions for my clients.

It is also my Business.

During more than 10 years, I have worked and travelled in more than six countries and supported countless C-level leaders for artificial intelligence POCs, automation, cloud migration programs, M&A in IT, vendor selection and process optimization. I decided to establish my very own business. That allows me to steer decisions regarding contracts, partners, prices and services with and for my clients.

“Remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder about what makes the universe exist. Be curious. And however difficult life may seem, there is always something you can do and succeed at.”
(S. Hawking)


Anna Penninger (…) initiated and managed one of our our most complex and innovative AI projects. Anna did not only excel in this role, exhibiting one of the highest levels of productivity I have seen in a GBS colleague during my 7-year tenure with the company. But she also was extremely fast in understanding the challenges and visions of our client. (…) Her upbeat personality and engaging professional style enable her to interact effectively with the three founders of the company (…) She takes initiative to go beyond the expected parameters of her job. (…) I am very grateful for her contributions to our healthcare industry, and very confident that she has the intelligence, work ethic, and communications skills to add value wherever she works.

Bart de Witte

Entrepreneur, Founder AI Foundation and Lecturer

Anna consulted to the Novartis M&A team, when Novartis engaged in a 25BN USD M&A Transaction with GSK, Eli-Lily and CSL-Behring. (…) I realized that she always made sure to understand a problem well before offering solutions – and that made all the difference. (…) She would be a great asset to any client team that tackles a complex program and seeks to hire an independent, trustworthy individual with an entrepreneurial mindset.

Pablo Naicker

Founder, Board Member and Former CIO

Anna is a smart and hard-working colleague. I worked together with her to publish a political analysis covering the relations between the Western Balkan area and Chinese foreign politics. She is very knowledgeable and highly capable to review and edit information in a short time. Working with her is related to high-quality output and therefore I highly recommend working with her on any kind of project. If you have any questions, please feel free to reach out to me at any time.

Felix Klein

LSE Graduate, Member and Advisor of United Europe

I loved working with Anna. We had several internal projects that she managed easily with her smart, collaborative and structured way. When we were facing a critical situation at customer site, there was no question – she was the first to go for it, get on-site and sort things out together with the customer successfully. Anna is talented, hard-working, great team-player and a joy to collaborate with!

Viktoria Hirsch

Senior Transformation Manager, Kyndryl

You want to…

…build structures for more growth and scaling?

…look for new partners, introduce new processes or technologies?

Ich möchte zuerst mit Ihnen sprechen.


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